What is this thing we have with celebrity “endorsements?” What a load of horse&*$#. Just because a celebrity (that knows nothing about exercise or nutrition) tells us how great something is we are supposed to buy it? Guess it depends on how much they are paid???

Let’s face it. Advertisements are jammed in our faces all day. When I was growing up we went to the movie theater and got to see cartoons and previews. Now they actually show commercials! Ads are on billboards, trucks, cell phones, web sites, buses, sporting events, stadium names, clothing, magazines, newspapers, radio, TV, DVD’s, and….well last time I checked they haven’t beamed them straight into my brain, but if they could they would. Don’t even get me started on ads for specialized drugs! Those are amazing to me.

There are so many ads that it takes something different to be noticed. I guess that some actress plugging a commercial diet program is just different enough to be noticed.  Or some one sitting on Oprah telling their story sappy, manipulative music playing in the background. The question you have to ask yourself is…why should I buy ANY of this? Just because they say so? I think not. That ends the rant for now, but expect more later.

Best,

Robert